Property management is rewarding yet challenging. It can be difficult to step away from the day-to-day to evaluate the resident experience on a larger, more long-term scale. Here are a few tips on how you can easily make a positive difference in the lives of your residents and staff. 1. Build... Continue Reading
There's no doubt that AAGO's Golden Key Awards is one the most highly anticipated events throughout the apartment community in Orlando. It's a chance to recognize, honor and celebrate those hard-working individuals within our industry and give them the recognition they deserve. For those of you... Continue Reading
Renters are not responding to your staff's emails. They're definitely not responding to your automated templates. This isn't my opinion. It's something that our team has unearthed through detailed research over the last several months. While the news isn't pretty, we have distilled some best... Continue Reading
How many professional athletes do you know who also work a full time job? iLS network is proud to have Zach Floyd, Director of Development and professional Ultimate Frisbee player, on our team. For those unfamiliar with Ultimate Frisbee (or "Ultimate" for short), juggling both a professional... Continue Reading
Donald Burness has been to 80 countries, and has been published numerous times as an editor for African poetry anthologies. The former UF lecturer and seasoned traveler reached out to us during his search for a quiet apartment in Gainesville to call home while he audits classes at UF (just for... Continue Reading
A few days ago I attended an amazing class taught by the Apartment Association of Greater Orlando’s very own, Desiree Star. Sitting in a room full of leasing agents, ranging from newbies to seasoned veterans, was quite the experience for a supplier like me. Not only did I get a chance to... Continue Reading
I have had a number of people ask me how I use social media for my business. Mastering social media is much more intricate than simply building a Facebook presence with lots of followers or having a blog with lots of posts. Instead, it's about making sure the right message are reaching the right... Continue Reading
If you’re responsible for marketing your apartment community or communities, you probably spend a fair amount of your time interacting with salespeople. And maybe there are days when they take up so much of your time you begin to view them as an annoyance. I hope not, because good... Continue Reading
Like it or not, if you’re in charge of leasing an apartment, then you’re in sales. And being a salesperson is 100% mental. If we’re happy, we’ll push our limits to be as positive and outgoing as we can with as many prospects as possible. If we’re upset, we’re... Continue Reading
During this past leasing season, one of our clients mentioned that he and his staff had closed 73 of the roughly 100 pieces of traffic that we sent their way. Such a high closing ratio is hard to believe, so I’ve spent the last couple of months really keying in on what makes some communities... Continue Reading
A number of people approached me during and after our PMs in the PM: Property Manager Mixer in Gainesville to ask about the secret to the event’s success. For those of you who may have missed it, we took advantage of a break in the leasing season to throw a party for our clients and... Continue Reading
