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A Los Angeles landlord gave his residents a particularly generous - and costly - holiday gift: He took $70 off the cost of their December's rent payment. The story was picked up and reported by a number of media outlets including the Huffington Post. My question is whether this is crazy,... Continue Reading
If you’re looking for ways to make your apartment community’s office more productive, you might want to take a look at some of the free or nearly free digital productivity tools that our staff at the iLS network utilize on a daily basis. 1. Trello. If you’re the type of person... Continue Reading
Check out Pete Zimek's guest post in the November issue of the Florida Apartment Association's Newsletter. He highlights The 7 Deadly Sins of Apartment Marketing and gives some ideas on how to avoid them. Continue Reading
At this year's Florida Apartment Association Education Conference and Trade Show, Pete Zimek was honored as "Associate Volunteer of the Year" for the North Central Florida Apartment Association. Congratulations to Pete! Continue Reading
Are you looking for idead to help promote renewals for your apartment community? Check out this list of 13 apartment renewal tactics. I can't take credit for the list... it's the result of a brainstorming session with some of Gainesville's best apartment managers. Offer less of a rent increase... Continue Reading
Whether the motivation is to "save the planet" or to "save some money," going Green can pay off some pretty cool dividends. Apartment managers, with the captive audience of hundreds of residents, have the unique ability to make a positive impact on the environment while saving their owners and... Continue Reading
Are you looking for resident activity ideas for your apartment community? I recently had the privilege of moderating a brainstorming session for a number of apartment managers and regional managers during a dinner meeting of the North Central Florida Apartment Association. Here is a list of the... Continue Reading
I set aside a block of time a few days ago to research a future purchase. No joke, I visited at least 25 different websites, all selling the product that I was looking for. Not one of the websites listed their prices. Instead, they all asked me to submit a form or call them for "more... Continue Reading
I recently had the privilege of leading a group brainstorming discussion on the topic of student housing turn with managers in the Gainesville apartment market. I’m a marketing guy, so the extent of my “turn” knowledge is to make sure that I stay far, far away from my clients... Continue Reading
I have had a number of people ask me how I use social media for my business. Mastering social media is much more intricate than simply building a Facebook presence with lots of followers or having a blog with lots of posts. Instead, it's about making sure the right message are reaching the right... Continue Reading
Maybe it's my fault.Maybe I led you to believe it was easy when it wasn't.Maybe made you think my highlights started at the free throw line, and not in the gym.Maybe I made you think that every shot I took was a game winner.That my game was built on flash, and not fire.Maybe it's my fault that... Continue Reading
A few weeks back, I posted some thoughts about using emotion to rent apartments. In the post, How Can a Guerilla Marketing Class be Emotional?, I specifically talked about the power of words and how using the correct words can create an emotional bond with your prospective renters. Here's a... Continue Reading
