ApartmentsFor is proud to bring innovation, community involvement, and local resources to every brand. With 9 websites serving cities across the southeast, we're have news to share. Here's the latest…
It’s tough to keep a 35 year old property looking great and leased up. But that’s exactly what the property manager for one of our apartment clients in Orlando has been able to do. I’ve been consistently impressed by the quality of her marketing, the overall maintenance of her... Continue Reading
The National Apartment Association is predicting a higher employee turnover rate for the multifamily housing industry. One in five property managers and nearly one in three leasing consultants are expected to be in a new position this year. During the five years I spent as a Ben & Jerry's... Continue Reading
Guest Post by Thad Boucher, University of Florida business student. SwampRentals.com’s spring intern class of six University of Florida students recently held a power lunch for apartment managers in the Gainesville area called Insights from the Inside. The team provided a look at student... Continue Reading
Guest Post by Cynthia Plunkett, University of Florida Journalism Senior. Many prospects use a variety of sources to find the right apartment to live their college years. We started off by introducing the value of Word of Mouth and how Social Media affects the majority of those decisions. From... Continue Reading
Guest Post by: Stephen Koepp, University of Florida Advertising Senior. My focus for Insights from the Inside was the clear communication needed to get the most out of Internet Listing Services (ILSs) like Swamp Rentals or others. Apartment communities can pay to be on an ILS and showcase their... Continue Reading
Guest post by Georgia Fojo, University of Florida Advertising Senior. As our charming group of 6 interns stood proudly in front of our audience, we knew we were ready to show off all the research, insights and tidbits that we gained from our internship with Swamprentals.com-an online apartment... Continue Reading
Guest Post by Tiffany Lasky-Tumarkin. During our research for Insights from the Inside, many prospects mentioned looking for or wanting apartment reviews when searching online for their next home. This makes perfect sense, as consumers heavily rely on other consumer’s opinions for decision... Continue Reading
Guest post by Jessica Keys, University of Florida Advertising Senior. So you’ve used various media tactics to get qualified traffic through your door, but now what? Are your CAs really making the right impression of your community? Six SwampRentals interns went deep undercover posing as... Continue Reading
I recently had the opportunity to sit in on a guerrilla marketing class at the Apartment Association of Greater Orlando (AAGO). The instructor, Shad Bookout from Cort Furniture, has years of experience doing lots of crazy things to help his apartment clients lease their units. At the end of the... Continue Reading
If you’re responsible for marketing your apartment community or communities, you probably spend a fair amount of your time interacting with salespeople. And maybe there are days when they take up so much of your time you begin to view them as an annoyance. I hope not, because good... Continue Reading
Apartment communities spend thousands of dollars each year on logo items to give out at housing fairs and other marketing events, but have you ever wondered if premiums actually work or which one is the most effective for marketing to UF students? Miriam Rattes, a member of the SwampRentals.com... Continue Reading
True story… 2 minutes ago I noticed a lead come through one of our websites. From the questions she was asking I could tell that she was a hot lead, so I decided to follow up with the community myself to make sure that they received the lead & had called the prospect back. Ring. Ring.... Continue Reading
