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Like it or not, if you’re in charge of leasing an apartment, then you’re in sales. And being a salesperson is 100% mental. If we’re happy, we’ll push our limits to be as positive and outgoing as we can with as many prospects as possible. If we’re upset, we’re... Continue Reading
During this past leasing season, one of our clients mentioned that he and his staff had closed 73 of the roughly 100 pieces of traffic that we sent their way. Such a high closing ratio is hard to believe, so I’ve spent the last couple of months really keying in on what makes some communities... Continue Reading
It’s easy for apartments advertising on Swamp Rentals, or anywhere else for that matter – to overlook the importance of photography. When you’re constantly driven to look for the “next big thing,” sometimes can be more advantageous to start looking at the little... Continue Reading
A number of people approached me during and after our PMs in the PM: Property Manager Mixer in Gainesville to ask about the secret to the event’s success. For those of you who may have missed it, we took advantage of a break in the leasing season to throw a party for our clients and... Continue Reading
