I recently had the privilege of leading a group brainstorming discussion on the topic of student housing turn with managers in the Gainesville apartment market. I’m a marketing guy, so the extent of my “turn” knowledge is to make sure that I stay far, far away from my clients... Continue Reading
Guest post by Jessica Keys, University of Florida Advertising Senior. So you’ve used various media tactics to get qualified traffic through your door, but now what? Are your CAs really making the right impression of your community? Six SwampRentals interns went deep undercover posing as... Continue Reading
Apartment communities spend thousands of dollars each year on logo items to give out at housing fairs and other marketing events, but have you ever wondered if premiums actually work or which one is the most effective for marketing to UF students? Miriam Rattes, a member of the SwampRentals.com... Continue Reading
